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How Not Writing for Humans is Damaging Your Sales

 

The bad old days of unreadable SEO content, crammed with ‘anywhere you can fit them in’ keywords, are long gone (thankfully).

In today’s battle for premier page visibility, it’s far more effective to write naturally (to one person) about how your business can help them. Google loves this.

Search results now focus on answers to the questions your customers are asking.

 

 

It’s all about ‘user intent.’

Natural SEO Content

 

SEO Content Tip:

Research the questions your customer needs answering –

 get to know the problems they need solving –

then, have a conversation on your page that offers a solution.

 

Webpages with valuable ‘Customer-focused Content’ are now rewarded (about time) by the search engines.

Keywords are still as important as ever, and using keyword variations is vital. But – if your content is relevant, informing, engaging and easy to read, they should happen naturally.

Further SEO techniques can always be applied after your content has done the job it should be doing.

 

SEO Content: Why should you forget about it as you write?

 

It gives your content a vital human element

It keeps your mind on solving your prospect’s problem

That gives her a benefit for reading –

This gives your website respect from the SERPs

And that – produces the desired sound effect of increased click-through rates … kerching.

 

What’s the CopyBoss advice for writing with only SEO in mind?

 

SEO Content

Need help with ‘Natural’ SEO content?

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(CopyBoss never shares your details with anyone. Ever.)