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SHOULD MY BUSINESS HAVE A BLOG?

 

A business blog may seem like a daunting task if you have neither the time to spend on it – nor the writing skills to engage your audience.

 

If you choose not to have one – here’s a taste of what your business is missing out on …

 

  • Expand your business footprint online
  • Be indexed and promoted by search engines
  • Drive more traffic to your website
  • Engage more potential customers with expert knowledge and tips
  • Position your brand as an industry leader
  • 60% of businesses who blog acquire more customers (HubSpot survey)

 

These benefits, and more, contribute to your ultimate business goal – more sales.

 

Is there a downside to having a business blog?

 

No. But, only if you keep it fresh.

 

A blog requires a certain amount of commitment.

 

Having an industry news section on your website is great, but, failing to maintain it, and give your customer a benefit for reading, can cost your business sales.

 

You click on a site you’re interested in – like what you see – then realise the content was published four years ago. Still trust these guys?

 

That's why it's vital to engage those all-important customers of yours at least once a month.

 

If you haven’t got an in-house writer, or the time and skill to get it right yourself – hire someone

(HELLO) who can give you all the benefits of an engaging blog. It’s well worth the spend.

 

 

Need help with your business blog?

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